Dior Concept store in Dubaï ꕥ

Dior worked with WASP, an italian company specialized in sustainable 3D printing construction to reproduce the brand's signature pattern "the cannage motif" with natural materials such as clay, sand and natural fibers. The result is really astonishing!
An eco-friendly architectural store built by Massimo Moretti WASP founder in homage to Dior’s traditions, as well as its commitment to sustainability.
Indeed Christian Dior since the beginning has a passion for nature and particularly for horticulture. In fact he created several flower gardens across France. And now the House of Dior in memory of his founder continues on this path and is engaged in developing environmental certified production sites.

Photo : Site 3D Wasp